“Fulton & Roark cofounder Kevin Keller shared a similar sentiment about men in suburban and rural cities, as did GAGE for Men founder Bennie Pollard, who is based in Louisville, Ky.

Pollard said each region in the U.S. has its own trends. ‘Each marketplace can have its own flavor, and before, the industry and even fashion in general would look to the coast as trendsetters but with info being so widely available, they develop their own trends.'”